Custom AI — workflows, agentic automation, and full products, built and run together with you.
We run our own
ScribeDesk — clinical AI scribe
Sell OS — pharmacy POS
4
AI products running in production
3
Industries — clinical, retail, maritime
100%
Built & operated in-house
01What we do
Custom AI, from “does this even fit?” to running in production.
Individual, startup, or established business — we start by working out whether AI is the right tool at all. When it is, we build and operate it.
01
AI fit & discovery
We tell you the truth about whether AI belongs here.
Before a line of code, we map your workflow and find the seam where AI changes the shape of the work — not just the speed of it. If AI isn't the right tool, we say so. If it is, you leave with a concrete plan and a sense of the payoff.
A workflow teardownA build plan with effort & payoffAn honest go / no-go
02
Agentic automation
Hand off the repetitive day-to-day to agents that act.
We build agents that do the work, not just chat about it — triaging inboxes, processing documents, reconciling data, and driving multi-step tasks end to end. Reversible steps run on their own; anything irreversible waits for a human to approve.
A Slack command that summarizes a threadA webhook that scores incoming leadsAn agent that reconciles invoices against your records
03
AI workflows & integration
AI wired into the tools you already run on.
We configure the pipelines, retrieval, and model orchestration that connect AI to your existing systems — your data, your stack, your security boundaries — so it fits the way your team actually works.
Retrieval over your own documentsA model-agnostic pipeline you can auditAI actions inside your CRM or admin
04
Custom AI products
Full products, built and operated the way we build our own.
From first prototype to running in production: we design, build, and operate complete AI applications. We do this for our own brands, and we do it for clients who need a real product, not a demo.
A production web app, start to finishOngoing operation, not just handoverThe same stack behind our own products
The same standard we hold our own products to — applied to a specific business problem, then operated, not just delivered.
Maritime · Live
A maritime audit consultancy
AuditVault
Replaced an email + file-transfer + spreadsheet workflow with one web platform for managing vessel audits end to end.
A maritime consultancy was running every ship inspection through email threads, WeTransfer links, and a shared spreadsheet. We built a single platform that tracks each audit through an eight-stage lifecycle, gives clients a self-serve portal to download their own reports, and enforces per-vessel access control. Designed for a senior, non-technical primary user — plain language, large type, and a layout that mirrors the spreadsheet the team already knew.
—5 audit types across an 8-stage tracked lifecycle
—Per-vessel access control, not just per-company
—Clients self-serve reports — no more file-transfer links
Maritime · In beta
Maritime operations
MarinePulse
A passage-planning and operations tool for maritime teams, built to bring structure to voyage workflows.
An operations-focused product for maritime teams, centered on passage planning and the day-to-day coordination of voyages — extending our work in the maritime domain alongside AuditVault.
—Structured passage-planning workflow
—Built on the same production stack as our other platforms
Beauty & Hospitality · Live
A luxury beauty salon, Dubai
Qasr Alshar Salon
A luxury booking website, real-time appointment system, and admin dashboard for a multicultural beauty salon in Dubai — built to convert visitors and outrank competitors organically.
Qasr Alshar Salon needed more than a brochure site. We built a gold-on-black luxury web experience with a real-time slot picker (Dubai timezone aware, capacity-controlled server-side), a full admin dashboard for services, pricing, opening hours, and blocked dates, and an AI-powered SEO blog that publishes locally targeted articles every alternate day. Bilingual-ready — English ships complete, with Arabic RTL built in.
—Real-time booking with double-booking prevention and automated email confirmations
—Admin dashboard: services, pricing, hours, blocked dates, and blog management in one place
—AI SEO blog auto-publishing every other day — targeting Dubai long-tail service keywords
—Bilingual (English + Arabic RTL) from the first release
We start from the real workflow, not a model card — hunting for the one spot where AI changes the shape of the work. The brief comes from your users and your data.
02
Ship the smallest thing that works.
Production from week one. Real users, real data, real failure modes. We optimize for tight feedback loops over polish, so value shows up early and risk surfaces fast.
03
Run it, then compound.
We don't hand over a prototype and leave. We operate what we build, watch how it behaves in the wild, and keep tightening — for our own products and for yours.